Summary

Bethune-Cookman University is a Historically Black College & University (HBCU) in Daytona University. The school was founded in 1904 and continues to be ranked in the top 5 HBCUs in Florida.

The Challenge

The university needed to engage a new audience and enhance its reputation with its current audience.

The Solution

DE crafted and implanted a brand for their President that aligned with the University’s branding strategy. We also assisted with the development of an enrollment management strategy and marketing campaign.

The Results

We launched and managed the B-CU Alumni Spotlight, the President’s blog and social media accounts. During this time, applications rose to 8,000; Enrollment increased by 23% within 12 months.